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Showing posts from January, 2023

A Complete Guide to Content Development: Types, Importance and Strategy

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In simple words, content development is researching a topic, creating and assembling the information, and publishing it on the web. This is in order to meet particular goals. What goals? The aim is to either form a connection with the audience or motivate some kind of marketing or sales result. Hence, content development is a crucial part of content marketing strategies.  Content development differs from publishing. Journalists aren't content creators because they focus on getting their work published. However, in content development, the driving factors are theory, execution, analysis, and iteration. It is a process of making use of content to get a specific outcome. Smarter content creation is possible with a deeper comprehension of your sales process.  Also, for smarter content creation and development, you can reach out to Digital Ipsum? Who are we? We are someone who wants to empower your digital dreams. So get started on your digital journey with Digital Ipsum. Why is Co...

How to Identify Best Local SEO Services

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  SEO is an abbreviation for “search engine optimization”. In simple terms, it’s the process of making changes to your website to make it more visible on Google, Bing, and other search engines. This is especially true when people search for products or any services connected to your business.  Bots are used by Google and Bing, among others, to “crawl” the web and compile data about websites for indexing purposes. After indexing the pages, algorithms look at hundreds of ranking factors, or signals. This is to determine the right order for those pages to appear in the search results for a given query. However, unlike paid search ads, organic search rankings require work from search engine optimization (SEO) specialists because you can’t buy them. This is why you need experts in SEO, and Cyber Dolphins are those experts and more. We bring to you the ease of great digital marketing and solutions to give your digital dreams the wings they need.  What is Local SEO? You need to ...