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  SEO is an abbreviation for “search engine optimization”. In simple terms, it’s the process of making changes to your website to make it more visible on Google, Bing, and other search engines. This is especially true when people search for products or any services connected to your business.  Bots are used by Google and Bing, among others, to “crawl” the web and compile data about websites for indexing purposes. After indexing the pages, algorithms look at hundreds of ranking factors, or signals. This is to determine the right order for those pages to appear in the search results for a given query. However, unlike paid search ads, organic search rankings require work from search engine optimization (SEO) specialists because you can’t buy them. This is why you need experts in SEO, and Cyber Dolphins are those experts and more. We bring to you the ease of great digital marketing and solutions to give your digital dreams the wings they need.  What is Local SEO? You need to ...

  Why You Should Take Branding Seriously? Almost no company sets out with the intention of building a terrible or untrustworthy brand. Many business owners launch their enterprises with the lofty goal of offering fantastic products at fantastic prices and winning over lifelong consumers. Again, whether you invest in creating a strong brand identity or not, you’ll have a brand, so you might as well give yourself every chance to succeed. By using strategic positioning, branding building aims to make it simple and straightforward for customers to comprehend what you offer and how. But it’s more than just a USP (unique selling proposition); it’s the sum of all the ways you express what you believe in. What you do is significantly more significant than what you say when it comes to branding. There is a mismatch if your company’s goal statement emphasizes providing services of the highest caliber, yet you don’t genuinely provide excellent customer service. A strategic plan, including dis...

  Back-end development involves working on server-side software, which is all about the parts of a website that you can’t see. Back-end developers focus on databases, back-end logic, application programming interfaces (APIs), architecture, and servers to make sure the website works right. They use code that helps browsers talk to databases, store data, understand it, and get rid of it. Back-end developer Back-end developers, front-end developers, product managers, principal architects, and website testers all work together on a team to build the structure of a website or mobile app. Back-end developers need to know how to use a wide range of tools and frameworks, like Python, Java, and Ruby. They make sure that the back-end works quickly and responds to requests from the front-end. The Roles and Responsibilities of a back end developer The requirements of a back end developer necessitate them to have technical expertise, analytical thinking, and amazing collaboration skills.  ...

  How Do You Create a Video Marketing Strategy? Video marketing strategies are nothing new. In the same way that you wouldn’t create a commercial and invest in airtime during the Super Bowl without sufficient research and planning, you shouldn’t create a digital marketing video without doing the essential planning and research. Your video marketing strategy will ultimately define your budget, timetables, production techniques, conversion metrics, and more. Putting this down on paper and completing it should therefore be the first step in producing your movie. Here is a summary of the steps before we get into the details. 1. Start with Your Video Goals Outlining your film’s goals is the first step in building a video strategy. You may hire the trending social media marketing agency i.e Cyber Dolphins Pvt Ltd. For the best results, you should make a video for each stage of the marketing funnel. However, you must first choose which stage is the most crucial to concentrate on. Awarenes...

  What Blog Marketing Is? Blog marketing is the process of using a blog to connect with the target market for your home-based business. Initially, business owners kept their blogs distinct from their websites, but today it’s simple to combine the two to make it easier for you to administer and for visitors to access. In addition, since blogging has become more popular and accessible, many people have started businesses solely through blogging rather than starting a business first and blogging later. For instance, some culinary blogs are full-fledged companies. Also you can reach out to Cyber Dolphins Pvt Ltd. one of the best digital marketing agencies and we will provide you with the best possible services.  Read More:  All about Facebook content creation The Pros of Blog Marketing By their very nature, blogs are perfect for marketing since they offer fresh information to keep readers interested and a channel for communication between customers and businesses. Here are a ...